Destination Augusta

About Us

Introduction

Destination Augusta is the destination marketing and management organization contracted with the City of Augusta to promote, develop, and brand the destination to attract visitors and create economic opportunities and vitality. As a 501(c)6 corporation, Destination Augusta is the exclusive provider of tourism promotional and development services.

History

Augusta's first Convention and Visitors Bureau was established in 1980 as a department of the Augusta Chamber of Commerce. In 1988, the City and County created the Augusta-Richmond County Convention and Visitors Bureau as a joint entity of the two governments. On January 1, 1997, the ACVB, Inc. was created and entered into a service agreement with the City of Augusta.

Destination Augusta also operates Augusta & Co., Augusta's Experience Center, located at 1010 Broad Street; and the Augusta Film Commission

Mission Statement

Destination Augusta develops and promotes our community, inspiring people to have unforgettable experiences. ​

Vision Statement

Augusta is a thriving community rich with experiences that attract people.

Funding

Primary funding is derived from a portion of the local 8% lodging tax. Destination Augusta receives 33% of the hotel tax, which is designated for marketing and promotions. Destination Augusta administers a tourism grant with an additional hotel tax restricted for that purpose.

Diversity, Equity, and Inclusion Statement

In a destination that is an extraordinary mosaic of cultures, Destination Augusta recognizes and advocates the importance of creating an environment where all people feel welcome and included. We will always uphold the fundamental beliefs of respect, equity, inclusion, collaboration, creative freedom, and hospitality to all.  

As a destination marketing organization that embraces visitors from across the globe, we believe in equal and fair treatment for everyone, regardless of ethnicity, race, sexual orientation, gender identity, disability, political viewpoint, socioeconomic background, or religious belief. 

From old to young, black to white, artsy to techy, the fabric of our community is wonderfully designed. We take great pride in knowing that our destination creates choice and instills confidence in all people, empowering them to seek and share new experiences, while making this an ideal place to live, work and visit. 

Visitor Economic Impact 2024

  • Visitor spending generated $890 million

  • Visitor spending breakdown:

    • Food & Beverage: $240 million

    • Transportation: $128 million

    • Lodging: $196 million

    • Retail: $125 million

    • Recreation/Entertainment: $195 million

  • Each Augusta/Richmond county household saved $867 due to visitor spending tax relief 

Source: Explore Georgia via Tourism Economics, LLC.

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