how can we help?

Destination Augusta | About Us

Introduction

Destination Augusta is a not-for-profit 501(c)(6) corporation responsible for promoting tourism in the Augusta area. This destination marketing organization is the exclusive provider of tourism promotion services.

History

Augusta's first Convention and Visitors Bureau was established in 1980 as a department of the Augusta Chamber of Commerce. In 1988, the City and County created the Augusta-Richmond County Convention and Visitors Bureau as a joint entity of the two governments. On January 1, 1997, the ACVB, Inc. was created and entered into a service agreement with the City of Augusta.

 Destination Augusta also operates Augusta & Co., Augusta's Experience Center, located at 1010 Broad Street; and the Augusta Film Commission. 

Mission Statement

Destination Augusta develops and promotes our community, inspiring people to have unforgettable experiences. ​

Vision Statement

Augusta is a thriving community rich with experiences that attract people.


Our Strategic Goals & Priorities
  • Recruit and promote meetings, events, festivals, and film productions year-round

  • Keep Augusta improving to be the most attractive travel destination it can be

  • Foster stakeholder alignment and collaboration

  • Articulate and emotionalize Augusta’s unique selling proposition

  • Enhance Destination Augusta’s public profile

Funding

Primary funding is derived from a portion of the local 6% lodging tax. Destination Augusta receives 33% of the hotel tax, which is designated for marketing and promotions. Destination Augusta administers a tourism grant additional hotel tax restricted for that purpose. 

Diversity, Equity, and Inclusion Statement

In a destination that is an extraordinary mosaic of cultures, Destination Augusta recognizes and advocates the importance of creating an environment where all people feel welcome and included. We will always uphold the fundamental beliefs of respect, equity, inclusion, collaboration, creative freedom and hospitality to all.  

As a destination marketing organization that embraces visitors from across the globe, we believe in equal and fair treatment for everyone, regardless of ethnicity, race, sexual orientation, gender identity, disability, political viewpoint, socioeconomic background, or religious belief. 

From old to young, black to white, artsy to techy, the fabric of our community is wonderfully designed. We take great pride in knowing that our destination creates choice and instills confidence in all people, empowering them to seek and share new experiences, while making this an ideal place to live, work and visit. 

Visitor Economic Impact
2020
  • Visitor spending generated $544.7 million

  • Visitor spending breakdown:

    • Dining: $174.3 million

    • Transportation: $83.7 million

    • Lodging: $97.4 million

    • Shopping: $94 million

    • Entertainment: $95.3 million

  • Tourism generated $41.7 million in local taxes.

  • Tourism generates $1.7 billion in state taxes.

  • Each Augusta/Richmond County household would need to be taxed an additional $584 per year to replace taxes generated by tourism economic activity.

Source: Explore Georgia via Tourism Economics, LLC.