Plans & Reports

Transparency, Strategy, and the Story of Augusta

At Destination Augusta, we believe in sharing the work behind the welcome. Our Plans & Reports page offers a closer look at how Augusta is promoted, supported, and grown through thoughtful strategy, data driven decisions, and community collaboration. From annual plans to quarterly performance reports, this page highlights how tourism supports local businesses, events, and quality of life across the Feel Good City.

Plans & Research

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This section highlights the research, planning, and insights that guide Destination Augusta’s tourism strategy. Explore how data, community feedback, and industry trends shape marketing efforts, event attraction, and long term growth across Augusta.

Strategic Plan

2026-2028 Destination Augusta Strategic Plan

Business Plan 

2026 Destination Augusta Business Plan

Annual Reports

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Destination Augusta’s Annual Reports provide a year end look at goals, performance, and key initiatives that support Augusta’s economy and local businesses. These reports offer a clear snapshot of how tourism marketing, partnerships, and events come together each year.

2025 Annual Report

2024 Annual Report

2023 Annual Report

2022 Annual Report

2021 Annual Report

2020 Annual Report

2019 Annual Report

2018 Annual Report

Quarterly Reports

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Quarterly Reports share timely updates on marketing performance, visitation trends, and ongoing initiatives throughout the year. Review these reports to see how Destination Augusta tracks progress, adapts strategies, and continues to promote Augusta in real time.

Explore More Destination Augusta

Get to know the people, purpose, and work behind Augusta’s tourism efforts. Browse more About Us pages to learn how Destination Augusta supports local businesses, promotes events, and helps shape the Feel Good City. Click through to explore our mission, leadership, and community impact.