The Masters Tournament in Augusta, Georgia is more than a golf tournament. It is a tradition filled with iconic green jackets, timeless style, and unforgettable moments. Whether you are preparing for tournament week or searching for a stylish Augusta souvenir, the city offers a variety of places to shop for golf apparel, Masters inspired fashion, and locally made keepsakes. From upscale boutiques to artisan shops and specialty golf gear, these Augusta shopping destinations make it easy to find the perfect piece of Masters style.
1. Augusta & Co.
Located in the heart of Downtown Augusta, Augusta & Co. is both a shopping destination and Augusta’s official Experience Center. Inside, you will find a curated collection of Augusta themed merchandise, locally made products, stylish apparel, and golf inspired gifts that capture the spirit of the city.
From green and gold clothing to drinkware and one of a kind souvenirs, Augusta & Co. offers items that celebrate Augusta’s culture while giving you something memorable to take home. The space also serves as a helpful starting point for planning your time in Augusta.
2. The Masters Tournament Pro Shop
For those attending tournament rounds at Augusta National Golf Club, the Masters Pro Shop is the ultimate destination for official tournament merchandise. The shop carries exclusive Masters branded apparel, golf accessories, hats, outerwear, and collectible souvenirs that are only available on site during tournament week.
Many fans consider the Pro Shop experience a Masters tradition in itself. The merchandise is known for its quality and timeless design, making it one of the most sought after golf shopping experiences in the world.
3. Surrey Center
For elevated Masters week fashion, Surrey Center is one of Augusta’s most stylish shopping districts. This charming open air shopping area is filled with upscale boutiques, designer brands, and fashion forward retailers that embrace Augusta’s signature green color palette each spring.
Shops such as The Swank Company, Shoes at Surrey, and Palm Village Augusta, a Lilly Pulitzer Signature Store, often feature green dresses, polished accessories, and resort style apparel that perfectly complement tournament week.
Local Tip! Many locals shop Surrey Center to build their Masters outfits before the tournament begins. It is one of the best places in Augusta to find polished, tournament ready fashion.
4. The Augusta Mall
If you are looking for classic golf apparel and well known fashion brands, Augusta Mall offers a wide selection of retailers with tournament ready style. Stores like Dillard’s, Coach, and Luluemon carry golf polos, sun hats, lightweight layers, and green fashion pieces that fit right in during Masters week.
The mall is also a convenient stop for finding accessories, shoes, and comfortable apparel that work well for a full day of walking the course.
5. Downtown Augusta
Exploring Downtown Augusta reveals a variety of locally owned shops and artisan studios that offer unique Augusta themed merchandise and handcrafted keepsakes.
Art on Broad features artwork and prints inspired by Augusta’s landscapes and culture, including pieces that celebrate the city’s deep connection to golf. Just a few steps away, Tire City Potters showcases handcrafted ceramics created by local artists, many inspired by Augusta’s natural beauty. For book lovers and golf history fans, The Book Tavern offers a thoughtful selection of golf books, Augusta history titles, and literary souvenirs.
Local Tip! These locally owned shops are perfect for finding meaningful gifts and one-of-a-kind souvenirs that reflect the creative spirit of Augusta.
Shopping for Masters merchandise in Augusta is part of the tradition. From exclusive tournament gear to upscale boutiques and locally crafted souvenirs, the city offers countless ways to celebrate golf culture in style. While you are exploring Augusta’s shops, stop by Augusta & Co. to browse locally inspired merchandise, connect with the Experience Center team, and pick up an Experience Guide to help you discover even more things to do around the city. You can also sign up for one of Augusta’s Experience Passes to unlock local deals and hidden gems as you explore. With a little shopping and a lot of Southern hospitality, Augusta makes it easy to dress the part during one of golf’s most iconic traditions.
Experience Masters Week in Augusta with signature events, local traditions, and unforgettable citywide energy. From dining and shopping to live entertainment and special events, Augusta comes alive during this iconic time. Explore everything happening during The Masters Tournament.
