Augusta State of Tourism
When: November 4, 2026
Where: Augusta Marriott at the Convention Center
Destination Augusta and Augusta Sports Council proudly presents Augusta State of Tourism alongside our presenting sponsor, Augusta Marriott at the Convention Center. Each year, this signature event brings together residents, local businesses, community leaders, tourism partners, elected officials, and visitors to celebrate tourism's impact and explore the exciting future of Augusta.
This year's theme, Excitement in Progress, highlights a transformational moment for our destination. From the revitalization of Broad Street and the construction of the new Augusta Arena to the upcoming Outdoor Adventure Center and the return of professional hockey with the Augusta Lynx, Augusta is entering an exciting new chapter. Join us as we look back at the accomplishments that strengthened tourism over the past year and look ahead at the opportunities that will define Augusta for years to come.
Join the Momentum RSVP Today
See What's Ahead Event Program
From welcoming remarks and industry updates to award recognitions and networking, the Augusta State of Tourism program celebrates the partnerships and progress driving our destination forward. Meet this year's speakers and discover what to expect throughout the event.
Destination Augusta Bennish Brown
President/Chief Executive Officer
Augusta Sports Council Michelle Pippin
Chief Executive Officer
Plan Your Visit Event Details
Everything you need to prepare for Augusta State of Tourism is right here. From registration and parking to venue information, event updates, and helpful resources, we've made planning your visit simple so you can focus on the experience.
Proudly Supported By Our Sponsors
We're grateful to the organizations whose support helps make Augusta State of Tourism possible each year. Their partnership strengthens this event and helps us celebrate the people, projects, and progress shaping Augusta's future.
Looking Back Last Year's Highlights
Relive the moments that made last year's Augusta State of Tourism memorable. Watch the event recap, browse photos, revisit the presentations, and celebrate the progress that continues to shape Augusta's future as we build excitement for this year's event.
Event Memories Download Photos
Browse photos from last year's Augusta State of Tourism event.
Tourism Update View Presentation
Review Destination Augusta's annual tourism presentation and future outlook.
Annual Video Watch Now
Watch our annual tourism impact video highlighting Augusta's accomplishments.
Sports Update View Presentation
Explore Augusta Sports Council's annual sports tourism presentation.
Celebrating Excellence Award Winners
Each year, Destination Augusta proudly recognizes individuals and organizations whose passion, leadership, and partnership strengthen Augusta's tourism industry and community. Meet last year's award recipients and discover the inspiring stories behind each honor through our award winner video series.
President's Award Dr. Deanna Brown Thomas
James Brown's Daughter
Community Spirit Award Leonard "Porkchop" Zimmerman
Local Artist
Tourism Partner of the Year Dylan Pope
Klugo Restaurant Group
President's Award Sean Frantom
Topgolf Augusta
Helpful Resources Stay Connected
Explore helpful resources, organizations, and tools that support Augusta's tourism community. Learn more about Destination Augusta, Augusta Sports Council, Augusta & Co., and opportunities to stay engaged throughout the year.
Augusta State of Tourism FAQs
What is Augusta State of Tourism?
Augusta State of Tourism is Destination Augusta's annual community event that celebrates the impact of tourism while highlighting accomplishments from the past year and sharing the exciting future of Augusta.
Who should attend?
Everyone is welcome! Augusta State of Tourism is designed for residents, local businesses, hospitality professionals, tourism partners, elected officials, community organizations, students, and anyone interested in Augusta's continued growth and success.
Why should I attend?
Augusta State of Tourism offers a unique opportunity to hear directly from local leaders, celebrate community accomplishments, and learn about the projects, partnerships, and investments shaping Augusta's future. Whether you're a business owner, resident, community partner, or simply passionate about Augusta, you'll gain valuable insights into the impact of tourism on our community.
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When is Augusta State of Tourism?
Augusta State of Tourism will take place on Wednesday, November 4, from 4:00 PM to 6:00 PM.
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Where is the event held?
The event will be held at the Augusta Marriott at the Convention Center, located along the Savannah River in downtown Augusta.
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Where should I park?
Parking is available in the Reynolds Street Parking Deck, conveniently located across the street from the Augusta Marriott at the Convention Center.
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How much does it cost to attend?
Tickets are $40 per person and can be purchased online in advance.
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What is included with my ticket?
Your ticket includes admission to Augusta State of Tourism, heavy hors d'oeuvres, and a complimentary drink ticket. Additional beverages will be available for purchase during the event.
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What can I expect during the program?
Attendees will enjoy an afternoon of destination updates, tourism and sports tourism highlights, featured speakers, community award recognitions, and networking with leaders from across Augusta. You'll also learn about the exciting projects and initiatives shaping Augusta's future.
Are sponsorship opportunities available?
Yes. Businesses and organizations can support Augusta State of Tourism through a variety of sponsorship opportunities that provide valuable community visibility and networking benefits. Visit the Sponsorship section of this page or contact our team to learn more.
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Who should I contact if I have questions?
If you have questions about registration, sponsorships, or the event, please contact the Destination Augusta team. We're happy to help and look forward to welcoming you to Augusta State of Tourism.
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