8 Must-Do Experiences at the Arts in the Heart of Augusta Festival

There’s more to Arts in the Heart of Augusta Festival than meets the eye—and that’s saying something for an event packed with color, culture, and creativity. If you’re planning a trip to Augusta, Georgia this fall, this guide will help you uncover the festival’s can’t-miss highlights and hidden gems that locals love most. From live painting and global cuisine to unique souvenirs and shaded VIP spots, these must-do experiences will help you make the most of your visit. Local Tip: Before you go, check out the full Arts in the Heart Festival event page to plan your perfect weekend.

1. Collect the Limited-Edition Festival Badge

Every year, the festival debuts a brand-new badge design, and collecting them has become a beloved tradition for many attendees. These colorful keepsakes make great souvenirs and you’ll see visitors proudly snapping selfies with theirs throughout the weekend. Pick up your badge in advance at Augusta & Co. and start your collection!

2. Explore the Global Village

Travel the world without leaving downtown Augusta. With food booths representing 20+ countries, the Global Village is a foodie paradise and a cultural experience in one. Think Ethiopian sambusas, Thai curry, Greek pastries, Jamaican jerk chicken, and more—all made by local cultural groups. Local Tip: Preview the Global Village menu and map out your bites in advance.

3. Watch Artists Paint LIVE at Artzilla

One of the most mesmerizing parts of the festival is Artzilla, where talented local artists paint massive canvases live throughout the weekend. Located near the main stage and Global Village area, this high-energy experience gives you a front-row seat to the creative process.

4. Support Young Creatives at the Young Artists Market

Tucked away in the Family Area, the Young Artists Market is a sweet surprise where budding artists under 18 sell their creations. From paintings and jewelry to bookmarks and mini sculptures, it’s a joyful way to support the next generation of talent and take home a one-of-a-kind piece of art.

5. Upgrade Your Weekend with a VIP Experience

Want to escape the heat and get front-row views of the main stage? The VIP Experience offers shaded seating under a spacious tent, complete with food and drink access and a prime location near the action. It’s worth the upgrade if you want a relaxed, elevated festival vibe.

6. Shop the Fine Arts & Crafts Market

Art lovers, rejoice. With more than 150 booths showcasing everything from handmade jewelry and leather goods to ceramics, photography, paintings, and sculpture, the Fine Arts & Crafts Market is a shopper’s dream. Many artists are happy to chat about their work, and you’re bound to find something special to take home. Local Tip: Be sure to ask for an artist's business card so that you can view their website or follow them on social media.

7. Cool Down and Dress for the Weather

September in Augusta can be hot, so come prepared! Sunscreen, sunglasses, and a hat go a long way in making your festival experience more comfortable. Lightweight, breathable clothing and comfy walking shoes are a must. Stay hydrated and find shady spots when you can or visit the VIP tent for extra comfort.

8. Discover Festival-Inspired Art at Augusta & Co.

Don’t miss the art installation inspired by Arts in the Heart inside Augusta & Co., featuring “People” by local artist Rhian. It's a great stop to cool off, pick up your badge, grab Augusta-themed gifts, and get insider tips from locals who live and breathe this city.

The Arts in the Heart of Augusta Festival isn’t just an event—it’s an experience that blends global cultures, local charm, and unforgettable moments. Whether you’re planning your first visit to Augusta or returning for another round of art-filled fun, these must-dos will help you make the most of your time. Start your weekend at Augusta & Co., grab your festival badge, and let the adventure begin. And don’t forget to download our FREE Experience Guide to explore even more ways to fall in love with Augusta, Georgia.