It’s time to experience Augusta in a whole new way, step into the water as an Eco-Explorer and be a scientist for the day, pick up your paint brush and paint a mural in Promenade and Paint, Augusta’s Public Art, have tea and pie with President Woodrow Wilson’s mother, meet the Black Caddies; the Men on the Bag with stories of days on the greens at The Masters, go through orientation as a new hire as an 1800’s mill worker and be paid in company scrip, put on a badge and become a member of the Augusta Museum of History’s Detective Agency and protect the history of Augusta, cycle the Soul City and stop for drinks or samples at the local distillery or select restaurants, hear the Rest of the Story as a rogue “journalist,” unveils the back story about the art at the Morris Museum of Art and don’t miss the chance to curate your own charcuterie board influenced by contemporary art or to become a bartender for the day in a one of kind mixology experience with All Equal Parts.
These 10 NEW Authentic Augusta Experiences are designed to immerse you, make you a part of the experience, and leave you with lifelong memories of your visit to Augusta.
Custom Group Experiences
Create Lasting Memories Together!
Discover the charm and excitement of Augusta, Georgia, through our custom group experiences that promise an unforgettable adventure for all. Whether you're a history buff seeking to delve into the rich heritage of the region, a nature enthusiast yearning to explore its lush landscapes, or a foodie eager to savor the local culinary delights, Augusta has something special for everyone.
Group Tours at the James Brown Estate
Experience the life and legacy of the Godfather of Soul on this exclusive group tour.
Welcome to Augusta, Georgia—the hometown of the Godfather of Soul, James Brown. As a group travel planner, you have the unique opportunity to offer your guests exclusive access to the James Brown Estate. Whether you're curating heritage tourism itineraries, musical experiences, or Southern culture tours, this iconic stop delivers unforgettable storytelling, soulful history, and one-of-a-kind access.
James Brown’s Augusta Legacy
Long before James Brown became an international superstar, he was a boy growing up in Augusta, Georgia. His rise from humble beginnings in the city’s neighborhoods to global fame is a story of perseverance, talent, and undeniable charisma. Augusta is where he first discovered his love for music, performed in local venues, and gave back to the community that shaped him. This tour offers an authentic, hometown perspective on the man behind the music—and the city that will always be proud to call him one of its own.
What’s Included in the Group Tour
Guided tour of the James Brown Estate with exclusive access to private areas
Insight into James Brown’s legacy, personal life, and global influence
Photo opportunities throughout the home and grounds
Add-on opportunities for local dining or themed experiences
Convenient motorcoach parking and itinerary flexibility
James Brown’s entertaining space—full of soul, style, and legacy.
Signature style in every stitch—right down to the JB embroidered bow tie.
Why Book This Exclusive Experience?
Unique Access. This experience is only available for group tours by appointment.
Cultural Impact. Connect your travelers to an icon whose legacy shaped global music and civil rights.
Customized Support.Our team will work with you to craft the perfect itinerary around this stop.
Group Tour Pricing
Group pricing for tours of the James Brown Estate is based on group size, with a 10-person minimum and a 50-person maximum. Please note that interior tours are limited to 10 guests at a time.
$36 per person for groups of 10–19 people
$32 per person for groups of 20 or more
Looking for a premium experience? Ask us about VIP hospitality packages and James Brown merchandise add-ons to elevate your group’s visit. For a personalized quote, please reach out to our team using the contact form below.
Meet Your Augusta Partner
Kayla Jefferson and the Destination Augusta team are here to help plan and coordinate every detail of your group’s experience. From booking the James Brown Estate to suggesting local accommodations and restaurants—we make it easy.
Ready to Plan Your Visit? Let’s get started on creating an unforgettable group tour in Augusta!
Want to dive even deeper into James Brown’s impact on Augusta? Complement your group’s estate tour with our curated James Brown Journey—a self-guided experience featuring stops throughout the city that tell the full story of his life, music, and influence.
Experience the James Brown Journey, a walking tour through downtown Augusta, Georgia home of The Godfather of Soul. Uncover vibrant cultural attractions…
