Each April, Augusta, Georgia becomes the center of the golf world during the iconic Masters Tournament. From the moment the azaleas bloom to the final putt on Sunday, Masters Week brings energy, tradition, and thousands of golf fans to town. Whether you are attending the tournament, hosting friends in town, or simply soaking in the excitement around Augusta, a few local tips can help you make the most of your time. From where to grab coffee before heading to the course to hidden dining spots and things to do beyond the fairways, here are some helpful tips for experiencing Augusta during Masters Week.

1. Plan Your Parking & Transportation in Advance

Masters Week traffic in Augusta can be busy, especially near Washington Road and the gates of Augusta National Golf Club. Planning ahead makes a big difference.

Augusta National offers free public parking for tournament patrons, which is one of the many traditions that makes the Masters unique. Arrive early in the morning if you plan to park on site, as spaces can fill quickly during peak days. Rideshare services such as Uber and Lyft operate designated drop off and pick up areas near the tournament. This can be a convenient option if you want to avoid driving or navigating traffic after a full day on the course.

If you need help navigating Augusta during your stay, visit our Parking & Transportation page for additional options and helpful travel resources. 
 

2. Start Your Morning at a Local Coffee Shop

Before heading to the tournament, fuel up at one of Augusta’s locally loved coffee shops. A great cup of coffee is the perfect way to kick off a day of walking the course.

Favorites include Buona Caffe, Trellis Coffee Bar, Relic Coffee Company, and New Moon Café, each offering expertly crafted drinks, fresh pastries, and a welcoming atmosphere. Staff Favorite: Commander Coffee is a veteran owned shop known for its smooth roasts and cozy setting.

Want to turn your coffee run into an experience? Sign up for the free Augusta Coffee Trail and check in at participating coffee shops to earn prizes while exploring Augusta’s vibrant coffee scene.
 

3. Avoid the Crowds with Hidden Gem Dining Spots

Augusta’s dining scene shines during Masters Week, but reservations fill quickly at many restaurants near Augusta National. A good strategy is to explore downtown Augusta and nearby neighborhoods where locals love to dine.

Restaurants like Frog Hollow Tavern offer an upscale Southern dining experience with locally sourced ingredients and an extensive wine list. The Brunch House of Augusta is a great option for breakfast or brunch before heading out for the day. Looking for classic Augusta flavor? Try a pimento cheese dish from a local café or downtown staple for quick bites between activities.

You can discover even more restaurants on our Augusta dining guide.
 

4. Explore Augusta Beyond the Tournament

While the Masters Tournament is the main attraction in April, Augusta offers plenty to explore beyond the course.

Take a walk along the scenic Augusta Riverwalk for beautiful Savannah River views. History lovers can visit the Augusta Museum of History to learn about the city’s past, including the legacy of James Brown and Augusta’s role in golf history. For outdoor adventures, consider a Petersburg Boat Tour along the Augusta Canal National Heritage Area. It is a relaxing way to experience Augusta’s historic waterways after a day at the tournament.

Local Tip! Start at Augusta & Co., the city's premier downtown Experience Center, for information from local experts, golf merchandise, and more things to do
 

5. Dress Smart & Prepare for the Weather

Spring weather in Augusta can change quickly, so it is best to come prepared.

Comfortable walking shoes are essential since patrons often walk several miles around the course. Light layers are also recommended as mornings can start cool before warming up in the afternoon. Most attendees follow traditional Masters style with collared shirts, comfortable shorts or pants, and classic golf attire. Sunscreen, sunglasses, and a hat are also helpful for long days outside.

Local Tip! Pack a small poncho or rain jacket just in case spring showers roll through.

Make Augusta and Co. Your First Stop

Before heading to the tournament or exploring downtown, stop by Augusta & Co., the official Experience Center for Augusta. Located in the heart of downtown, Augusta & Co. is a great place to get local recommendations, discover Augusta made products, and pick up unique souvenirs.

The team can help you find places to eat, things to do around town, and hidden gems that make Augusta special during Masters Week. You can also grab a copy of the Augusta Experience Guide or sign up for one of Augusta’s digital Experience Passes to explore local coffee shops, restaurants, and attractions.

Whether you are here for the tournament or enjoying the energy around town, Augusta offers plenty of ways to experience Southern hospitality, local flavor, and unforgettable moments during Masters Week.

the masters; pimento cheese

Experience iconic tournament-inspired food and drinks with the Taste of the Tournament pass, available for a limited time during Masters season. Local restaurants put their own spin on classic flavors like pimento cheese and signature cocktails. Download the pass and taste Augusta tradition.

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