Insider Tips for Enjoying Masters Week Like a Local

Each April, the world turns its eyes to Augusta, Georgia, for one of golf’s most prestigious events—the Masters Tournament. Whether you're attending for the first time or you’re a seasoned patron, navigating Augusta like a local can take your Masters Week experience to the next level. From the best places to grab a coffee before heading to the course to expert parking tips and hidden gems around town, we’ve got you covered. Follow these insider tips to make the most of your time in Augusta during Masters Week.

1. Plan Your Parking & Transportation in Advance

Masters Week brings thousands of visitors to Augusta, and with that comes increased traffic. If you’re driving to Augusta National Golf Club, be sure to take advantage of the FREE public parking on-site—but arrive early, as spots fill up quickly. Rideshare services like Uber and Lyft operate designated drop-off and pick-up zones near the course, making them a convenient option. Locals also recommend checking out nearby shuttle services for an easy ride to and from the tournament.

2. Start Your Morning at a Local Coffee Shop

Skip the hotel coffee and fuel up at one of Augusta’s local coffee spots before heading to the tournament. Favorites like Buona Caffe, Ubora Coffee Roasters, and New Moon Café serve up expertly crafted brews that will keep you energized throughout the day. Want to make your coffee runs even more rewarding? Sign up for the FREE Augusta Coffee Trail, which lets you check in at participating coffee shops and earn prizes along the way! It’s the perfect way to explore Augusta’s vibrant coffee scene while enjoying some of the best brews in town. If you're grabbing a cup on the go, consider visiting one of these coffee shops early to avoid the morning rush.

3. Avoid the Crowds with Hidden Gem Dining Spots

Augusta’s restaurant scene shines during Masters Week, but popular spots book up fast. Locals know to venture beyond Washington Road and explore hidden gems like Pineapple Ink Tavern for creative Southern fare, Frog Hollow Tavern for a refined dining experience, and The Brunch House for a relaxed, delicious breakfast. If you're craving classic Augusta flavors, try a pimento cheese sandwich at a local café or grab a meal from a food truck downtown.

4. Explore Augusta Beyond the Tournament

While golf takes center stage during Masters Week, Augusta has plenty to offer beyond the fairways. Take a stroll along the Riverwalk, visit the Augusta Museum of History to learn about the city's rich past, or browse the curated selection of local art and gifts at Augusta & Co. For an outdoor adventure, consider a Petersburg Boat Tour along the Augusta Canal—a perfect way to unwind after a day at the course.

5. Dress Smart & Prepare for the Weather

Springtime in Augusta can bring unpredictable weather, so be prepared with light layers, comfortable walking shoes, and a poncho or rain jacket just in case. Masters etiquette calls for collared shirts, khaki shorts or pants, and no denim—a dress code that most attendees follow. Sunscreen, sunglasses, and a hat are also must-haves for long days on the course.
 

Make Augusta & Co. Your First Stop

Before you head to the tournament or explore the city, stop by Augusta & Co. in downtown Augusta for local recommendations, unique souvenirs, and a taste of Augusta’s best flavors. Our team of local experts can help you navigate Masters Week, suggest must-visit spots, and provide insight into hidden gems around town. Whether you're a first-time visitor or a longtime local, Augusta & Co. is your go-to resource for making the most of Masters Week. Enjoy your time in Augusta, and we hope you experience the Masters like a local!