A Pimento Cheese Trail Inspired by Tournament Season
Celebrate the Masters Tournament season the most Augusta way possible through pimento cheese. The Taste of the Tournament Experience Pass is a FREE digital passport that guides you to local restaurants serving creative takes on the South’s most iconic spread. From classic pimento cheese sandwiches to inventive dishes, this limited-time experience invites you to explore Augusta’s culinary scene while earning prizes along the way. Pair your stops with Masters-inspired plans and discover even more ways to savor the season.
Where to Find Pimento Cheese
Participating Local Spots
The Taste of the Tournament focuses exclusively on pimento cheese sandwiches and dishes. Each participating local spot features its own spin on this Southern staple, giving you plenty of reasons to explore Augusta’s dining scene during tournament season.
Since 1995 New Moon Cafe has been flying the flag of authentic cool in Augusta's…
Pimento Cheese Should Be Rewarded
Earn Prizes
Simply download the FREE Taste of the Tournament Experience Pass and check in at participating spots to start earning points. The more you explore, the closer you get to exclusive, locally made rewards.
Check in at just two participating spots to unlock a locally made Peace, Love, and Pimento Cheese t-shirt that is the perfect wearable souvenir of tournament season.
Explore Masters Week blogs featuring local tips, itineraries, dining guides, shopping ideas, and insider insight to help plan your Augusta trip.
Discover More With
Our Blogs
Looking for even more ways to experience Augusta’s food scene during tournament season? Dive into our blogs for dining guides, seasonal highlights, and insider inspiration. These stories pair perfectly with your Taste of the Tournament stops.
