The Masters Experience for First-Time Visitors

Attending the Masters Tournament in Augusta, Georgia, is a bucket-list experience for golf fans and travel lovers alike. Whether you're a first-time visitor traveling to Augusta just for the tournament or a local resident lucky enough to snag a badge, this guide will help you prepare for one of the most prestigious sporting events in the world. From what to wear and how to navigate the grounds, to insider tips and where to explore in Augusta beyond the course—here’s everything you need to know for your first time at the Masters.

1. Follow the Dress Code & Plan for the Weather

Dress for comfort and style—this is Southern hospitality meets timeless tradition. While there is no strict dress code for patrons, most attendees wear golf-appropriate, business casual attire. Think polo shirts, sundresses, khakis, and comfortable walking shoes. Check the forecast before heading out—April in Augusta can bring sun, showers, or a bit of both.

2. Leave Your Phone at Home

This may be the only sporting event you attend where mobile phones and electronics are strictly prohibited on the course. Be prepared to go off the grid for the day—no selfies, texts, or calls. If you’re meeting up with friends or family, plan a designated meeting spot in advance. Insider Tip: There are a few old-school phone booths located throughout the course where you can make calls, so bring a list of important phone numbers written down—you won’t be able to access your digital contacts.

3. Capture Photos During Practice Rounds

Practice rounds are the only time cameras are allowed at Augusta National, so take advantage of it! Some of the best photo ops include the iconic Masters leaderboard near the first fairway, the stunning scenery at Amen Corner, and the white clubhouse at the end of Magnolia Lane. Insider Tip: There's usually a line for photos in front of the clubhouse, so get there early to secure your spot.

4. Get There Early—Parking is FREE!

Parking at Augusta National Golf Club is complimentary, but spaces fill up quickly. Arrive early to avoid traffic and give yourself time to go through security. Gates typically open at 7:00 AM. Insider Tip: If the free lots are full, there are several nearby independent lots offering paid parking—bring some cash just in case, as not all accept cards.

5. Don’t Miss the Iconic Pimento Cheese Sandwich

The food at the Masters is iconic—and affordable! From the famous pimento cheese and egg salad sandwiches to Georgia peach ice cream sandwiches and sweet tea, everything is delicious and priced like it's still 1980. Bring cash or your credit card and come hungry.

6. Where to Buy Official Masters Merchandise

You can only purchase official Masters gear on-site at Augusta National—there’s no online store. Be sure to visit the Pro Shop early in the day, as lines get long and items become sold out. You can even ship your purchases home directly from the course to save space in your luggage. Insider Tip: If you’re lucky, you might be able to snag one of the coveted Masters gnomes—they sell out quickly and have become one of the most sought-after collector’s items.

7. Augusta National Is as Beautiful as You Imagined

TV doesn’t do it justice—every flower, fairway, and pine straw bed is perfectly manicured. Make time to explore the course beyond Amen Corner. Find a quiet spot and take it all in; this is hallowed ground for golf fans.

8. Respect the Rules & Soak in the Etiquette

From no running on the course to applauding with dignity, the Masters has a unique culture of courtesy. It’s part of what makes the experience special. Brush up on the rules of etiquette before you go, and you’ll blend right in with seasoned patrons.

9. Explore Augusta Beyond the Greens

Make the most of your trip by exploring more of what Augusta has to offer. Enjoy local dining at spots like Frog Hollow Tavern or Abel Brown, stroll along the Riverwalk, or take a boat cruise along the Augusta Canal. Extend your stay to truly experience the soul of the city.

10. Visit Augusta & Co. for a Local Touch

Before or after the tournament, stop by Augusta & Co.—our downtown experience center and shop. Get insider travel tips from locals, browse Augusta-made products, and find curated merchandise that makes the perfect souvenir. It’s the perfect place to start or end your Masters journey.

Whether you’re crossing the Masters off your bucket list or lucky enough to experience it annually, Augusta is ready to welcome you with Southern charm, historic sights, and unforgettable memories. Don’t forget to carve out time to explore the city beyond the fairways—and be sure to stop into Augusta & Co. to say hello, grab a locally made gift, and get personalized recommendations from our team. Your Masters experience starts here!