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Retail Partner + Pop-up Shop Application

Mission. Tell Augusta’s story to locals and visitors by creating an experience center and acting as a launching pad, sending locals and visitors to authentic Augusta experiences and businesses.

Brand Focus. Locally-made products from Augusta’s River Region with an emphasis on food & beverage, handcrafted gifts, and southern goods. Items are carefully selected to ensure our customers will have interest and do not pass a price limit of $50 retail. Augusta National Golf Club or Masters Tournament logos on merchandise is prohibited. Augusta merchandise should be branded "Augusta." Retail partners should have a physical or online store to be strongly considered.

Expectations. At Augusta & Co. we expect our partners to abide by our mission statement and beliefs to treat all people equally and with generous hospitality. We all strive to create the best experience in the most respectful and engaging way. Medical services and/or products, beauticians, religious topics, political candidates, and/or political events are not a fit for Augusta & Co., pop-up shops, community takeovers, or our retail partners.

Participating in a pop-up shop is free of charge and requires a local business license. To become a retail partner, wholesale pricing and suggested retail pricing is required. Use of the community takeover table is free of charge and often used for: cheese making classes, office meetings, flower crown workshops, educational informative sessions, attraction promotions, etc.

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