When the world turns its eyes to Augusta, Georgia for Masters Week, the city comes alive with Southern hospitality, vibrant energy, and incredible cuisine. Whether you're here for the golf or just soaking up the atmosphere, Augusta’s food and drink scene offers a wide range of local favorites worth discovering. From cozy coffee shops to elegant dinner spots and everything in between, this guide will help you eat and drink like a local all week long.

Start Your Day with Coffee at Buona Caffe

Kick off your Masters Week morning with a handcrafted coffee from Buona Caffe, a beloved local roastery known for its rich espresso, cold brews, and warm hospitality. Located on Reynolds Street, it’s a cozy spot to grab a latte and a pastry before heading out for a day of golf or exploring the city. Don’t forget to check in using the FREE Augusta Coffee Trail to earn rewards while sipping your way through the local coffee scene.

Breakfast at New Moon Café

Located in the heart of downtown Augusta, New Moon Café is a go-to breakfast and brunch spot for locals and visitors alike. Their menu features everything from bagel sandwiches and avocado toast to hearty breakfast burritos. The outdoor patio is a perfect spot to relax with a healthy smoothie or fresh-brewed coffee while enjoying downtown’s charm. It’s casual, delicious, and a great place to fuel up before a full day.

Grab Lunch at Hildebrandt’s

Step into a piece of Augusta history with lunch at Hildebrandt’s, a local staple that’s been serving up classic deli fare since 1879. This family-run German deli is known for its sandwiches piled high with quality meats, cheeses, and homemade spreads. The quirky vintage décor adds character, and their Southern-style potato salad is a must-try. It's quick, casual, and full of local flavor.

Enjoy Dinner at Frog Hollow Tavern

For a refined Southern dining experience, make a reservation at Frog Hollow Tavern. This upscale yet inviting spot is known for its farm-to-table approach and locally sourced ingredients. Signature dishes include duck confit, braised beef short ribs, and fresh seafood entrées that reflect the flavors of the season. Pair your meal with a glass of wine from their extensive list and soak in the sophisticated vibe—perfect after a long day at the course.

Satisfy Your Sweet Tooth at Boll Weevil

If you’ve got a sweet tooth, Boll Weevil Cafe & Sweetery is an Augusta icon you won’t want to miss. Known for its towering homemade cakes and rich, decadent desserts, this cozy spot in a historic cotton warehouse is a favorite among locals and visitors alike. With over 20 dessert options daily—including the famous Georgia Bourbon Pecan Pie and Chocolate Peanut Butter Cake—you’re sure to find the perfect way to cap off your evening. It’s also a great place to grab lunch if you’re craving Southern classics with a side of charm.

Unwind with a Cocktail at Craft & Vine

End your day with a craft cocktail or a glass of wine at Craft & Vine, one of downtown Augusta’s trendiest spots. This upscale cocktail bar and small plate restaurant offers a sophisticated, speakeasy-style atmosphere perfect for winding down. Whether you're sipping a Masters-inspired cocktail or sampling wood-fired pizzas with friends, it’s a must-visit for nightlife during tournament week.


From sunrise coffee to late-night cocktails, Augusta has everything you need to dine, drink, and experience Masters Week like a local. Whether you're visiting for the tournament or live nearby and want to embrace the excitement, these local favorites will keep you well-fed and coming back for more. While you're out and about, don't forget to stop by Augusta & Co., our downtown Experience Center, for local gifts, curated art, and even more insider recommendations on what to do, see, and taste while you're here.
 

Savor the Taste of the Tournament

the masters; pimento cheese

Savor the Taste of the Tournament

Discover Augusta’s culinary take on golf’s most iconic week. From Azalea themed cocktails to pimento cheese everything, these local spots are serving up tournament-inspired bites you won’t want to miss. Download the FREE Taste of the Tournament Passport, check in at participating restaurants, and earn exclusive prizes!

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