This year we're celebrating National Travel & Tourism Week on May 1-7. Throughout the week, we encourage our visitors and residents to join us as we champion travel by celebrating the birthday of the Godfather of Soul, join us in helping to recognize the exemplary members of the hospitality industry, and participate in writing a “love note” to our city hallmarks showing our support, appreciation, and most of all, our love.

Happy Birthday to the Godfather of Soul 

As the hometown of world-famous soul singer James Brown, Augusta celebrates May 3 as an unofficial holiday as we 'Get on Up' and celebrate the birthday of the Godfather of Soul. We're kicking off National Travel & Tourism Week and celebrating James Brown's birthday by putting together a few ways you can 'Get on the Good Foot.


Whether you're inside or outside, keep the Augusta music scene vibes going by listening to our Soulful Augusta playlist on Spotify that includes the James Brown classics we know and love. 

ProTip: No need to download Spotify to listen to our playlist, just click the link and start jammin.' 

Visit the Statue 

Hop in the car and take a driving (or walking) tour of downtown Augusta to visit the life size statue of James Brown. Homeschooling right now? Turn this into a fun field trip idea while listening to our Soulful Augusta playlist on the way there. 

ProTip: Snap a photo with the statue and post to social using #LoveAugusta. 

Grab a Tee 

The philanthropic legacy of James Brown continues with the work of the James Brown Family Foundation. Visit their website and grab a tee to continue spreading soul to communities in need. 

James Brown Shirt

ProTip: Proceeds from this shirt go to the James Brown Family Foundation in direct support of community charities. For more information, visit their website

Plan a Celebration 

We're all excited for a time when we can gather again and we look forward to seeing you for the James Brown Birthday Get Down celebration. Also, be sure to visit the James Brown exhibit at the Augusta Museum of History, or swing by Soul Bar in downtown Augusta to get your funk on.