Tourism Grant Application 2020

The 2020 Tourism Grant Online Application will made available on or before Friday, October 4, 2019. CLICK HERE to view the 2020 Tourism Grant Guidelines. CLICK HERE to view a PDF sample of the 2020 Tourism Grant Application.

Applicant Information

Organization:

Grant Program/Event:

Grant Contact:

Address:

City:

State:

Zip Code:

Grant Contact Email address:

Grant Contact Primary Phone:

Chief Officer of Organization:

COO Telephone Number:

COO Email:

Grant Applicant Federal Tax ID:

Project Information

Title of Program/Organization:

2019 Actual Attendance Program/Organization:

2020 Est. Attendance Program/Organization:

2019 Actual Hotel Room Nights Program/Organization:

2020 Est. Hotel Room Nights Program/Organization:

Grant Amount Requested Program/Organization:

Title of Festival/Event (if applicable):

2019 Actual Attendance Festival/Event:

2020 Est. Attendance Festival/Event:

2019 Actual Hotel Room Nights Festival/Event:

2020 Est. Hotel Room Nights Festival/Event:

Grant Amount Requested Festival/Event:

Certification

Grant Applicant Signature:

COO Signature:

Grant Applicant (Print Name):

COO (Print Name):

Grant Application Signature Date:

COO Signature Date:

Funding Information

Have you previously received a grant from the Augusta CVB?:

Yes No

Will you/Do you receive public funding from other sources?:

Yes No

If yes, please provide the funding source and amount?

Funding Source / Amount:

What is the total amount you will directly provide in funding this project?:

Required Information

First Time Applicants provide the following as attachments

Verification of your non-profit status; preferably a copy of IRS documentation:

A line-item detailed budget for the entire organization:

3) A brief history of your program/organization or festival/event including date founded and mission statement (1-page maximum).:

All Applicants Must Provide:

1) A list of your Board of Directors including name, employer, position, business address, phone, and email.

2) A brief proposal summary explaining the primary benefits of your program or event as it relates to this grant addressing the questions and specifications listed below. For events, please provide detailed event schedules, dates, duration, frequency and venues (2-page maximum).

a. Provide a (1) description, including history/background of the project.(2) how your project will increase visitation and/or enhance the visitor experience and (3) how it will impact your business. Include expected percentage increases in customers, overnight visitation, and estimated economic impact.

b. How many customers/visitors did your business or event receive the past two full calendar years? Provide any demographic information you have about your customers/visitors, i.e. age, income, geographic location of residency, etc.

c. If your project cannot be fully funded, how would you adapt the project?

d. Explain how your project fits into the current tourism and events landscape? Is there a need for this kind of program/event?

e. Identify competing projects or like-events held within the region?

f. Outline how you intend to evaluate the project/events (i.e. survey methods, ticket sales, key performance indicators (KPI’s), etc.) and whether this varies from the most recent method applied to this project/event.

g. Provide Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis)

3) A marketing plan for attracting out-of-market visitors to Augusta. (1-page maximum) o Include specific media and public relations plan, target markets, advertising plans, other out of area promotional plans, and Augusta CVB co-op advertising opportunities (see Marketing Opportunities Planner).

4) A proposed budget for the project with Tourism Grant request line-item detail(1-page maximum).

5) Methods for calculating the number of delegates, attendance statistics (surveys, ticket sales, etc.) and hotel room nights.

6) A copy of your sponsorship benefits package if applicable.

List of Board of Directors:

Brief Proposal summary for Grant:

A marketing plan for attracting out-of-market:

Proposed Budget for Project:

Methods for calculating:

A copy of your sponsorship benefits package:

Product Development Applicants:

Please reference the Product Development Criteria here before submitting application

Grant Request:

Your Match:

25%

Total Project Cost:

If applicable, has a feasibility study been conducted? If yes, please submit with application:

Yes No

Feasibility Study Attachment:

If this is for a new/expanded business venture, do you have a business plan? If yes, please submit with your application.:

Yes No

New/Expanded Business Plan Attachment:

Projects

Please list the projects specific to your organization for which you are requesting funds. Rank them in the order of their importance, with one being the highest. Example: print advertising, digital advertising, website enhancements, advertising outside of the Augusta CVB Co-op.

Marketing Fund Projects (1):