National Travel & Tourism Week

May 2026

Discover why travel matters—right here in Augusta. National Travel and Tourism Week is our chance to spotlight the people, places, and experiences that make the Feel Good City a one-of-a-kind destination. Whether you're a visitor or a proud local, keep scrolling to explore how you can celebrate with us.

What is National Travel and Tourism Week?

National Travel and Tourism Week (NTTW), organized by U.S. Travel Association, celebrates the impact of travel on our economy, workforce, and quality of life. In Augusta, we take this time to recognize the people, places, and partnerships that make our destination shine. From our small business owners and hospitality professionals to our cultural institutions and outdoor adventures—travel matters here in the Fell Good City.

Why Tourism Matters

Tourism supports local jobs, drives economic growth, and brings vibrancy to our city. In 2024 alone, tourism generated $854 million in visitor spending and 26,400 jobs supported, highlighting Augusta as a key player in Georgia’s travel economy. "Destination Augusta remains committed to fostering tourism growth, supporting our community, and creating unforgettable experiences," said Bennish Brown, President & CEO of Destination Augusta.

How You Can Celebrate

Whether you’re a longtime local or visiting for the first time, there are countless ways to experience all that Augusta has to offer!