Corporate Mission  

Growing the economy and promoting community vitality for all Augustans by creating memorable travel experiences throughout Augusta’s River Region.

Introduction

The Augusta Convention and Visitors Bureau, Inc. (ACVB) is a not-for-profit 501(c)(6) corporation responsible for promoting tourism in the Augusta area. This destination marketing organization is the exclusive provider of tourism promotion services.

History

Augusta's first Convention and Visitors Bureau was established in 1980 as a department of the Augusta Chamber of Commerce. In 1988, the City and County created the Augusta-Richmond County Convention and Visitors Bureau as a joint entity of the two governments. On January 1, 1997, the ACVB, Inc. was created and entered into a service an agreement with the City of Augusta.

Our Vision
To be the prime advocate and leader of visitor destination development and marketing in Augusta’s River Region.

Our Mission
Growing the economy and promoting community vitality for all Augustans by creating memorable travel experiences throughout Augusta’s River Region.

Objective

The primary objective of the ACVB is to look beyond daily occupancy rates of hotels and position Augusta as a destination by developing an image that will attract visitors. This is accomplished through effective strategies, aggressive advertising and public relations campaigns, sales efforts within the convention and meeting markets, destination development; and providing support to the Augusta Sports Council to promote the area as a destination for sporting events. The ACVB also operates Augusta & Co., Augusta's Experience Center, located at 1010 Broad Street; and The Augusta Film Commission. 

Our Strategic Goals

  • Increase Augusta’s market share of convention, film and leisure business 
  • Build and leverage trackable relationships with community partners who will share Augusta’s Story to help promote Augusta’s growth and development 
  • Promote implementation of Destination Blueprint and remain fluid to emerging opportunities that will increase Augusta’s Market Share

Funding

Primary funding is derived from a portion of the local 6% lodging tax. The ACVB receives 33% of the hotel tax, which is designated for marketing and promotions. The ACVB administers a tourism grant additional hotel tax restricted for that purpose. 

Diversity, Equity, and Inclusion Statement

In a destination that is an extraordinary mosaic of cultures, the Augusta Convention and Visitors Bureau recognizes and advocates the importance of creating an environment where all people feel welcome and included. We will always uphold the fundamental beliefs of respect, equity, inclusion, collaboration, creative freedom and hospitality to all.  

As a destination marketing organization that embraces visitors from across the globe, we believe in equal and fair treatment for everyone, regardless of ethnicity, race, sexual orientation, gender identity, disability, political viewpoint, socioeconomic background, or religious belief. 

From old to young, black to white, artsy to techy, the fabric of our community is wonderfully designed. We take great pride in knowing that our destination creates choice and instills confidence in all people, empowering them to seek and share new experiences, while making this an ideal place to live, work and visit. 

Visitor Economic Impact

  • Visitor spending generated $585.99 million
  • Visitor spending breakdown:
    • Dining: $199.3 million
    • Transportation: $146.5 million
    • Lodging: $109.6 million
    • Shopping: $67.2 million
    • Entertainment: $63.5 million
  • Tourism and hospitality-related industries account for 5,056 jobs.
  • Tourism generates $15.73 million in local taxes.
  • Tourism generates $26.08 million in state taxes.
  • Without visitor spending, state and local resident taxes would increase by $579 per household.

Source: Georgia Department of Economic Development