Corporate Mission  

The official destination marketing and management organization enhancing the region’s economy by positioning Augusta as a preferred visitor destination.

Introduction

The Augusta Convention and Visitors Bureau, Inc. (ACVB) is a not-for-profit 501(c) (6) corporation responsible for promoting tourism in the Augusta area. This destination marketing organization is the exclusive provider of tourism promotion services.

History

Augusta's first Convention and Visitors Bureau was established in 1980 as a department of the Augusta Chamber of Commerce. In 1988, the City and County created the Augusta-Richmond County Convention and Visitors Bureau as a joint entity of the two governments. On January 1, 1997, the ACVB, Inc. was created and entered into a service an agreement with the City of Augusta.

Vision

Assure authentic Augusta experiences founded on our international reputation.

Objective

The primary objective of the ACVB is to look beyond daily occupancy rates of hotels and position Augusta as a destination by developing an image that will attract visitors. This is accomplished through effective strategies, aggressive advertising and public relations campaigns, sales efforts within the convention and meeting markets, destination development; and providing support to the Augusta Sports Council to promote the area as a destination for sporting events. The ACVB also operates the Augusta Visitor Center, which is located inside the Augusta Museum of History.

Funding

Primary funding is derived from a portion of the local 6% lodging tax. The ACVB receives 33% of the hotel tax, which is designated for marketing and promotions. The ACVB administers a tourism grant additional hotel tax restricted for that purpose. The ACVB also receives a portion of the mixed drink tax from Augusta to operate the Visitor Center.

Visitor Economic Impact

  • 2.1 million visitors spend the night in Augusta annually
  • Visitor spending is greater than $506.69 million.
  • Visitor spending breakdown:
  • Dining: $174.2 million
  • Transportation: $143.8 million
  • Lodging: $79.7 million
  • Shopping: $59.1 million
  • Entertainment: $50 million
  • Tourism and hospitality-related industries account for more than 4,600 jobs.
  • Tourism generates more than $14.33 million in local taxes.
  • Tourism generates more than $19.44 million in state taxes.
  • Without visitor spending, state and local resident taxes would increase by an $388 per household.

Source: Georgia Department of Economic Development