Corporate Mission  

Growing the economy and promoting community vitality for all Augustans by creating memorable travel experiences throughout Augusta’s River Region.

Introduction

The Augusta Convention and Visitors Bureau, Inc. (ACVB) is a not-for-profit 501(c) (6) corporation responsible for promoting tourism in the Augusta area. This destination marketing organization is the exclusive provider of tourism promotion services.

History

Augusta's first Convention and Visitors Bureau was established in 1980 as a department of the Augusta Chamber of Commerce. In 1988, the City and County created the Augusta-Richmond County Convention and Visitors Bureau as a joint entity of the two governments. On January 1, 1997, the ACVB, Inc. was created and entered into a service an agreement with the City of Augusta.

Our Vision
To be the prime advocate and leader of visitor destination development and marketing in
Augusta’s River Region.

Our Mission
Growing the economy and promoting community vitality for all Augustans by creating
memorable travel experiences throughout Augusta’s River Region.

Objective

The primary objective of the ACVB is to look beyond daily occupancy rates of hotels and position Augusta as a destination by developing an image that will attract visitors. This is accomplished through effective strategies, aggressive advertising and public relations campaigns, sales efforts within the convention and meeting markets, destination development; and providing support to the Augusta Sports Council to promote the area as a destination for sporting events. The ACVB also operates the Augusta Information Center located at 1010 Broad Street. 

Our Strategic Priorities

  • Tell Augusta’s story to influence the decision to travel here
  • Help Augusta grow market share in Conventions, Events, and Film Productions
  • Help increase visitor activity and spending in Augusta
  • Elevate the organizational reputation of accountability and productivity

Funding

Primary funding is derived from a portion of the local 6% lodging tax. The ACVB receives 33% of the hotel tax, which is designated for marketing and promotions. The ACVB administers a tourism grant additional hotel tax restricted for that purpose. The ACVB also receives a portion of the mixed drink tax from Augusta to operate the Visitor Center.

Visitor Economic Impact

  • Visitor spending generated $553.44 million
  • Visitor spending breakdown:
    • Dining: $192.6 million
    • Transportation: $135.8 million
    • Lodging: $99.7 million
    • Shopping: $65.4 million
    • Entertainment: $60 million
  • Tourism and hospitality-related industries account for more than 4,902 jobs.
  • Tourism generates $14.83 million in local taxes.
  • Tourism generates $24.89 million in state taxes.
  • Without visitor spending, state and local resident taxes would increase by $549 per household.

Source: Georgia Department of Economic Development